After James' time at the Palace Youth theatre, he went on to study a degree at the Birmingham School of Acting.

Developing then into a profession Performing career. Performing in many professional productions across the country such as 'Roger' in Rent the Musical and the Prince in Multiple Pantomimes in venues like the Swan theatre in Worcester.

James' career took a slight change within the last few years, becoming the Manager of the Old Joint Stock, a performance venue based in Birmingham city centre. There he has become a Director and Producer.  productions such as: I Love you, You’re Perfect, Now changes and The Mad Ones 

James is also the Founding Editor for West End Best Friend, reviewing West end Productions as Press, often being invited to West End and Touring professional productions to review them.